Industry News

California Rice Podcast launches

California Rice Podcast launches

Our latest entry into telling the story of California Rice through social media is Ingrained, a monthly podcast.   Here’s a link to more information and the pilot episode, featuring an interview with radio hosts Armstrong & Getty. 

Ingrained is part of our continued commitment to tell the story of the value of our industry to target audiences: Legislators, regulators, decision makers and opinion leaders.  Ingrained will be hosted by CRC Communications Manager Jim Morris, and will feature in-depth interviews. 

As with our other social media programs, we are working with advisors and designers to ensure this project is widely-distributed and will have the best chance of success. 

Podcasts continue to grow in popularity. There are more than 700,000 active podcasts, an increase of 27 percent from 2018. The available episodes rose nearly 60 percent last year. 

Our first full episode is expected next week, and will chronicle the start of the rice harvest.

For more information or questions, please contact CRC Communications Manager Jim Morris at jim.morris@calrice.org or 916-205-5395.

More Industry News Stories

California Warehouse Association – Foreign Materials Prevention

California Warehouse Association – Foreign Materials Prevention

The California Warehouse Association (CWA) has shared the following informational letter and best practices flyer:

As the new harvest season approaches, we hope this letter finds you well. This letter is a friendly reminder about the importance of maintaining the highest standards in keeping foreign materials out of trucks and bins. 

Our collective efforts to ensure purity and quality of the rice we handle are crucial not only for the success of our individual operations, but also for upholding the reputation of the entire California rice industry. Contaminants and foreign materials can compromise the quality of our product, lead to costly issues down the line, and impact our relationships with customers and partners. 

Here are a few best practices to keep in mind: 

1. Regular Inspections: Implement routine checks to ensure that all trucks and bins are clean and free from any residual materials before loading. A thorough inspection can help prevent cross-contamination. 

2. Training and Awareness: Ensure that all staff involved in the handling and transportation of rice are well-trained on procedures for maintaining cleanliness and avoiding contamination. 

3. Clear Protocols: Maintain clear and effective protocols for addressing any issues that arise, and make sure these protocols are communicated and followed consistently. 

4. Maintenance: Regularly maintain and clean all equipment and facilities used in the handling and storage of rice to prevent contamination. 

Our shared commitment to these practices will not only help us maintain the high standards of our product but also contribute to a smoother and more efficient harvest season. We ask that you share these reminders with your growers and farm bins. A one-page flyer is included with this letter that can be easily distributed. The flyer can be downloaded here

Thank you for your attention to this important matter, and for your ongoing dedication to the quality of California’s rice industry. 

If you have any questions or need further assistance, please don’t hesitate to reach out. Wishing you a successful and bountiful harvest season!

Drew Becker 
CWA President

For more information please contact the California Warehouse Association at (916) 441-1149 or email brooke@agamsi.com.