Industry News

Targeted Digital Ads Drastically Increase Website Visits and Awareness

Targeted Digital Ads Drastically Increase Website Visits and Awareness

In January 2024, the CRC launched a new endeavor — targeted digital advertising. Below is a message from Steve Lerch with Story Arc Consulting on the impressive successes our campaign has accomplished in just the first few months.

We are 88 days and 49 million impressions into the launch of our digital outreach program with Google Ads. In less than three months we’ve shown pro-rice industry ads 49 million times, our ads have been clicked more than 169,000 times, resulting in the busiest three months our website (CalRice.org) has ever seen. That translates to a more than 550% growth in website traffic year over year.

If you’ve browsed the internet, you’ve seen ads on the tops and sides of websites. That’s where our ads serve. Regardless of whether you’re reading the news, checking sports scores, or looking up recipes, if you’re in the target audience or locations we’ve defined, you’ll see our ads across the web. 

We developed a variety of digital as with pro-rice imagery and tailored messages, ranging from family farmers to environmental benefits to delicious sushi and salmon in floodplain rice fields. Using a variety of targeting technologies, Google Ads allows us to identify (and only show ads to) key audiences. For example, legislative, decision makers, politically engaged Californians, environmental activists, rice lovers, etc. 

While we want all Californians to appreciate rice and the value the California rice industry adds to the state, targeting specific groups consistently while also driving them to be even better informed, is proving to increase awareness.

For more information, contact the CRC’s Communications Manager Katie Cahill at kcahill@calrice.org or (916) 612-8899.

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Upcoming Enrollment Opportunity for Climate Smart Commodity Program

Upcoming Enrollment Opportunity for Climate Smart Commodity Program

Through USDA’s Partnerships for Climate-Smart Commodities program, the USA Rice – Ducks Unlimited Rice Stewardship Partnership will be able to offer over $9 million in financial assistance to California rice producers. This competitive opportunity will offer rice producers a suite of more than 30 practices to choose from to fit the needs and capabilities of their operation.

Please join us for an informational workshop on June 25, from 1-3pm in Yuba City at Hillcrest Catering (210 Julie Dr, Yuba City).

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Registration is Open for Rice Quality Workshop July 18, 2024

Registration is Open for Rice Quality Workshop July 18, 2024

Click the link below to register.

The California Rice Commission, UC Davis and the UC Cooperative Extension are hosting the 2024 Rice Quality Workshop on July 18th from 9:00AM to 12:30PM. The Workshop will feature existing and expanded topics from the Rice Quality Handbook such as California rice quality in the global market, Calrose variety qualities, climate effects, agronomic effects on quality, USDA rice grades, MRLs and fumigants, and drying and storage impacts on quality.

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