Latest Industry News

Drinking Water Well Testing

Drinking Water Well Testing

Complete the required annual testing for 2023

The California Rice Commission’s Waste Discharge Requirement (WDR) requires, beginning in 2022, each grower (or landowner) to conduct annual testing for nitrates in all drinking water supply wells present on parcels where rice is produced. The results are reported from the analytical laboratory to the State’s GeoTracker database.

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tractor at sunset

The Next Big Thing – The Rice Footprint

When we meet with legislators and regulators we talk about the Pacific Flyway, salmon and the hundreds of species of wildlife that use rice. We also focus on the rural communities in the Sacramento Valley that are so closely tied to our industry. Everyone gets it. They understand that our rice fields are so much more than the sushi rice they produce.

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Targeted digital advertising – launches January 2024

Targeted digital advertising – launches January 2024

In January 2024 the CRC plans to launch a new endeavor — targeted digital advertising. Below is a message from Steve Lerch with Story Arc Consulting, who has utilized his background at Google and working with other ag commodities to build our unique ad strategy, develop targeted campaigns aimed at decision makers, legislators, environmentally-minded Californians and rice lovers by tracking engagement in real-time. 

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