Industry News

2023 CRC Board Election Results

2023 CRC Board Election Results

The California Department of Food and Agriculture has completed accounting the 2023 CRC Board Election ballots and announces the following results. Each person elected will serve a 3-year term. Thank you to all who participated.

District 1

Derek Sohnrey – Member
Peter Rystrom – Member
Imran Khan – Member
Joe Borrayo – Member

District 2

Alex Struckmeyer – Member
Kim Gallagher – Member
Bill Wallace – Member
Deke Dormer – Member

District 3

Seth Fiack – Alternate

District 4

Mike DeWit – Member
Nicole Montna Van Vleck – Member
Kelly Hoppin – Member
Everett Willey – Alternate
Christian Magenheimer – Alternate

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tractor at sunset

The Next Big Thing – The Rice Footprint

When we meet with legislators and regulators we talk about the Pacific Flyway, salmon and the hundreds of species of wildlife that use rice. We also focus on the rural communities in the Sacramento Valley that are so closely tied to our industry. Everyone gets it. They understand that our rice fields are so much more than the sushi rice they produce.

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Targeted digital advertising – launches January 2024

Targeted digital advertising – launches January 2024

In January 2024 the CRC plans to launch a new endeavor — targeted digital advertising. Below is a message from Steve Lerch with Story Arc Consulting, who has utilized his background at Google and working with other ag commodities to build our unique ad strategy, develop targeted campaigns aimed at decision makers, legislators, environmentally-minded Californians and rice lovers by tracking engagement in real-time. 

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