The Northern California Water Association has just released the 2023 Water Year Update and Outlook, which includes current reservoir storage conditions, the latest allocations with likely timing of next announcements, as well as an update on the Dry Year Task Force.
Details on the California Small Agricultural Business Drought Relief Grant Program and targeted mid-April release of applications is also highlighted.
When we meet with legislators and regulators we talk about the Pacific Flyway, salmon and the hundreds of species of wildlife that use rice. We also focus on the rural communities in the Sacramento Valley that are so closely tied to our industry. Everyone gets it. They understand that our rice fields are so much more than the sushi rice they produce.
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In January 2024 the CRC plans to launch a new endeavor — targeted digital advertising. Below is a message from Steve Lerch with Story Arc Consulting, who has utilized his background at Google and working with other ag commodities to build our unique ad strategy, develop targeted campaigns aimed at decision makers, legislators, environmentally-minded Californians and rice lovers by tracking engagement in real-time.
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Our annual CRC grower meetings will be held Wednesday, January 17, 2024 in Williams and Yuba City. The meetings will provide rice growers and handlers with the latest information on key issues impacting the industry.
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